Bob Fidler

Board Vice Chairman
Vice President, Sales

Bob Fidler is responsible for developing PlascoID's channel strategy and implementation across the business, including Plasco, ID Wholesaler, ID Zone and other acquisitions.

Bob has more than 25 years of experience leading sales and client services teams to deliver outstanding results in customer retention and growth, new customer acquisition, and customer satisfaction.

Prior to joining PlascoID, Bob led sales at Thomson Reuters' FindLaw and at Deluxe Corporation where he was instrumental in leading their transformation from industry leading check printer to a much broader provider of solutions to help improve their customers' businesses. He also spent four years at Corporate Express (Staples) as Vice President, Sales and Marketing.

Bob is actively involved in the community and volunteers with Habitat for Humanity and Therapy Dog for local retirement homes and hospitals.

A graduate of the University of Iowa, Bob lives in Lino Lakes, Minnesota.